Considerations for Choosing a Name

Your company name is your most powerful marketing tool. It should be very descriptive of what it is you intend to do. Some people like to include their own names in the business name to add personalization and to avoid conflicts with other companies' names.

Word of mouth is a powerful marketing tool as well. So you want to be sure people can pronounce your business name easily. Shorter names are easier to remember than long, complicated ones. Be sure it's easy to look up in a phone book; avoid unusual spellings. Avoid using "the" or "a" or "an." And stay away from initials and acronyms that might confused someone trying to find your name in a directory.

Think of the benefits your company offers to customers, such as speed, experience, quality of work, cost or breadth of services, and include references to them in your company name.

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