Marketing plan

The marketing plan (strategy) answers several questions, including:

• Who or what is your target market?
• What is the status (e.g. growing, shrinking, static) of that market?
• How is that market segmented?
• What are the demographic characteristics of your customers?
• What will be (or is) your market share and how will you increase it?
• How will you promote the business to the market?
• How will you price your product(s) or service(s)?
• Who is the competition?
• What is the quality of the competitors' products or services?

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