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The customers are out there.
The competition is, too.
We'll help you understand them.
Join us for:
Foundations of Marketing
At the end of the program, you'll be able to answer these questions
and more ...
- How do you conduct market research?
- Who are your competitors, and what are they doing right?
- How can you ensure that customers come back for your products and
services?
- How much is too much for your product?
- And how do you let customers know about what you do?
Don't miss out on this opportunity to strengthen the foundation of
your marketing efforts!
We'll help you succeed.
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This course is for small business owners, managers and marketing directors
who are interested in enhancing their marketing efforts through market
and customer research, better knowledge of their competitors, pricing
strategies and promotional tactics to enhance sales.
This course is offered in five modules on a schedule that you determine
according to your time and needs. The materials are a combination of
printed information and online experiences. Discussions to share ideas,
good practices, research resources and strategies are held when convenient.
Click here to view the online presentations.
Discussions are facilitated by business counselors who will help you
examine your individual situation, explore opportunities, discover new
ideas and implement marketing concepts in your business. You'll learn
from other participants and have a host of valuable resources available
to you.
Here's what you'll learn:
- Customer and Market Knowledge
A good company must understand its market and customers. We'll show
you how to do basic primary and secondary market research to learn
more about your target customers, customer segments and the market
in which you are operating. You will use this knowledge to evaluate
the viability of your existing market or new markets you may want
to enter.
- The Competition
We'll challenge you to compare your company to your competition so
you can develop strategies that build on your strengths. We'll teach
you how to systematically analyze the threats and opportunities in
your market by collecting information on the competition.
- Customer Relationships and Satisfaction
We'll cover keeping customers and improving the referral rate from
satisfied customers. After identifying customer contact points, we'll
help you clarify expectations of customer contact personnel in your
business. We'll help you develop strategies to manage customer complaints
and how to learn from them. We'll also give you some pointers on how
to follow up with customers after the transaction to strengthen their
loyalty and satisfaction.
- Pricing
Products and services must be priced properly to keep the company
profitable as well as support your position in the market. You'll
learn the various costs that must be recovered as well as the effect
pricing has in supporting your company's position in your market.
- Promotions
You can have the best product or service offered at the best price,
but if people don't know about it, you won't sell anything. If your
message is off the mark or does not appeal to the needs of your customers,
you will be throwing good money out the window. We'll help you develop
strategies for advertising and public relations that will project
your company's image to your audience.
Visit our Calendar
of Events to find a course offered near you.
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