Other considerations and resources

Those are some of the major points to consider—idea for you business, market, marketing and promotion, competition, start-up costs, and revenue projections—when seriously considering going into to business.

You should consider other factors too, such as: breakeven point, locating a source or sources for your start-up costs, and rating your personal credit. Learn more about all these factors in our Web site's exercise "Evaluating Your Business Idea".

You've just reviewed a treasure trove of questions that you must seriously consider if you are truly serious about starting a business. The questions are straightforward. Now you must provide equally straightforward answers for yourself so you can objectively determine if your business idea is workable. And when conducting this self-exercise, remember the words of William Shakespeare: "To thine own self, be true."

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