Course on Marketing Technology Products, Services
Set for November in Columbia

Columbia, Mo. — An intensive three-day executive course on marketing technology and life science products and services is coming to Columbia in late November. Sponsored by MU's University Center for Innovation and Entrepreneurship, Strategic Marketing of Technology & Life Science Products & Services is set for Nov. 28-30, at MU's Reynolds Alumni Center on the University of Missouri campus in Columbia.

The course, modeled after a similar program presented by the California Institute of Technology, will run from 8 a.m. to 5 p.m. each day. Topics will include creating a comprehensive product strategy, identifying opportunities for growth by listening to customers and prioritizing market targets, and beating the competition by achieving a competitive advantage.

Course leader, Chris Halliwell, is a California-based marketing expert and independent consultant of business-to-business strategic marketing services for tech-based companies. She has worked with numerous firms including Analog Devices, Cisco Systems, IBM, International Rectifier, Intuitive Surgical, Johnson Electric, Philips, Siemens, St. Jude Medical and Veeco Instruments.

"This program offers a tightly focused and rigorous executive course addressing management issues critical to executives concerned with marketing, technical support and engineering functions in technology and life science organizations," says Mary Paulsell, UCIE director and organizer of the workshop. "We recommend team participation from companies, including executives from general management, marketing, sales and engineering."

For more information and for a registration form contact Paulsell's office: University Center for Innovation and Entrepreneurship, W1026 Lafferre Hall, College of Engineering, University of Missouri, Columbia, MO 65211; phone 573-882-7096; fax 573-882-9931; or e-mail paulsellm@missouri.edu. A registration form is available online at www.missouribusiness.net/ucie/tech_mktngnov07.pdf.

The $2,000 course fee covers hotel accommodations, breakfast and lunch each day, dinner on the first evening, parking and all course materials. Second participants from the same organization receive a $500 discount. Deadline for registration and fee payment is Nov. 9.

This story was featured in the October 2007 newsletter