This guide is designed to help entrepreneurs through the stages of
value-added business development. To simplify this process, the resource
guide has been divided into sections that correspond with the phases
of business development.
» Phase 1: Exploration and Assessment
Starting an agricultural business is challenging and exciting. Business start-up involves
surrounding yourself with hard-working producers and resource providers to develop your vision
or idea. Some of the steps you need to take include:
- Form a steering committee
- Identify a shared purpose, vision, mission and values
- Formulate and develop your business idea
- Conduct an initial assessment of market opportunities.
- Identify resource providers such as facilitators, information specialists,
and consultants to assist in business startup
- Prepare a budget for estimated startup expenses and develop a financing
plan for paying for these expenses.
- Incorporate your business under appropriate state statutes and regulations.
» Phase 2: Feasibility
Feasibility is an important step in deciding whether to proceed with
your business idea or reevaluate the project. Research and investigate
thoroughly before moving on to "Business Planning." Key points
and questions that help determine business feasibility are included
in this section.
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Conduct initial market research to narrow options
for potential business ideas. |
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Prepare a market feasibility study to analyze business
potential. |
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Make sure the feasibility study answers all of the
questions necessary to make a good decision whether or not to pursue
the project. |
A feasibility study should be conducted either by the entrepreneur
or an out-sourced consulting
group. If you choose to conduct your own feasibility study, it is important
to maintain objectivity.
Consider the following before starting a feasibility study and/or hiring
a consulting firm:
|
Criteria of a good feasibility study consultant:
- Previous experience conducting studies
- Experience with the industry to be studied
- Understands cooperatives
- Willingness to listen to the groups' ideas
- Works closely with designated contact members of the group
- Accepts reasonable study revisions
- Accomplishes the study within an agreed deadline
- Works within the group's designated budget
- Provides clear, useful information in the completed study
Reprinted from USDA Cooperative
Feasibility Study Guide |
» Phase 3: Planning
A crucial piece of business is planning. During this phase, an entrepreneur
develops a business plan including market analysis, legal structure,
financial analysis, and regulatory requirements.
The following section outlines points to help you begin developing
your business plan.
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Review your legal organizational structure. |
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Determine regulatory requirements, taxes, insurance,
and personal strengths and weaknesses of individuals involved in
the business. |
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Identify potential customers and competitors for your
product. |
Once you review the key points listed above, you should begin writing
your business plan. Follow the steps below to complete a thorough business
plan.
- Describe your business in detail.
- Describe your organizational structure
- Identify management and/or key people to be involved
with the business
- Determine products or services to be provided
- Create an operating plan
- Select a site for your operations
- Determine plant and equipment needs
- Determine layout of facilities
- Determine purchasing, inventory, and distribution policies
- Determine whether producers will need to make any changes
in production practices to meet necessary quality requirements
- Analyze your industry
- Describe industry trends
- Describe industry competition
- Determine industry growth and ales projections
- Analyze your market
- Identify a target market
- Describe market competition
- Forecast sales of your product or service
- Prepare a financial plan
- Determine how business will be financed
- Determine financial goals
- Project financials for three years
Smaller projects may not involve the steps on building a production
site, but the rest of the steps are applicable. Several of the steps
may require working with outside professionals. When beginning business
planning, be sure to consult with an attorney or accountant. These professionals
can assist in structuring the business to optimize potential. Before
hiring any outside professionals, research the firms or individuals
to determine if they have the background and skills needed to work with
your business.
» Phase 4: Implementation
Obtaining financing is the key component to implementing any business
idea. Meetings often are held to secure sufficient funding.
Below are steps to consider when beginning the implementation phase:
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Meet with lenders to share your business plan and discuss potential
debt-financing options. |
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Prepare a prospectus, offering circular or other investment
documents, if required. |
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Secure equity capital through producer-members, if
required. |
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Secure equity capital through non-producer investments,
if required. |
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Secure debt or financing with lender. |
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Begin construction or remodeling of facilities, if
required. |
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Hire management and additional staff members. Develop
a system for selecting, retaining and training employees, if required. |
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Begin operating your business and marketing your products. |
» Phase 5: Operations
The last phase of business development is the Operations Phase which
deals with the day-to-day operations of the business.
Entrepreneurs should consider the following steps to enhance business
success during this phase:
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Communicate regularly with your stakeholders. |
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Establish a system for monitoring business performance,
which includes management, human resources, operations, and other
business functions. |
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Develop a strategic plan to guide your organization
after startup, such as growth or exit strategies. |
Retail Operation
General retail operations do not have special licensing at the state
level; however, they must comply with local regulations (check with
the City Clerk). Retail Stores are required to collect and remit Sales
Tax to the Missouri Department of Revenue (see below).
The sale of some products will require licensure or complying with
regulations. Examples include:
Legal Structure
Anyone conducting business in the State of Missouri under a name other than
their own legal name (e.g., John Doe), must register the business name with
the Missouri Secretary of State. Missouri law allows businesses to operate under
four forms or organization:
- Sole proprietorship
- Partnership - general and limited
- Corporation - C-Corp; S-Corp; Professional, Not-for-Profit; Foreign Corporation
- Limited Liability Company - LLC
Each structure has its own advantages and disadvantages and there are many
modifications and variations within these forms. The key to selection revolves
around the concept of liability and taxation. You must decide which of these
structures best suits your business. In choosing your business structure, consult
with a qualified accountant and/or attorney who are familiar with your resources
and objectives.
A description of the forms of organization and some of the advantages and disadvantages
are discussed in Legal Structures, Licenses
and Taxes and Starting
a New Business in Missouri
[256k].
The Licenses
and Registration Checklist is a guide to help you with the licensing and
registration requirements for starting your new business.
You can download forms on the web at: www.sos.mo.gov/business/corporations/forms.asp
or request from the Secretary of State's Office at (573) 751-3200.
Taxes
Understanding the taxes that apply to your business and how to meet the legal
requirements of those taxes is critical. Consultation with an accountant or
attorney is advisable.
Tax considerations are essential during the formation of a new business and
during its entire life. When a business is just starting out, it may have little
or no income or assets and the choice of structure may not seriously affect
its tax liability. However, as the business grows, the tax implications become
more significant.
Choosing a particular structure does not necessarily determine how the business
will be taxed. The table found in Starting a New Business in Missouri
[246k] identifies the state and federal forms that must
be filed for different business structures and compares the tax liabilities
for the most common business structures.
Tax responsibility includes federal, state and local taxes. As a business owner
you will be responsible for income taxes, payroll taxes, property tax and other
miscellaneous taxes.
Any business making wholesale or retail sales must obtain a Missouri Retail
Sales License from the Missouri Department of Revenue. A bond, based on projected
monthly gross sales is posted at the time of application. An application form
(Form #2643) can be obtained from the Dept. of Revenue on the web at www.dor.mo.gov/tax/business/forms/
or by calling 1-800-877-6881. Generally, a wholesaler or manufacturer will present
a Sale/Use Tax Exemption Certificate (Form #149) to the seller showing the sale
is exempt from sales tax.
For more information on taxes and access to printable copies of the required
forms visit: Doing
Business in Missouri: Taxes
[531k] and the IRS/SBA
Small Business Resource Guide.
Hiring Employees
Obtain
a copy of "Employer's
Tax Guide"
[340k] from your local IRS office or call 1-800-829-3676.
"Circular E" explains federal tax withholding and Social Security tax requirements
for employers as well as containing up-to-date withholding tables for you to
use to determine how much federal income tax and Social Security tax is to be
withheld from each employee's paycheck.
What Is Involved?
- Once you begin paying salary or wages to employees, you must collect taxes
from your employees. The primary taxes are: federal and state income taxes,
Social Security (FICA) and Medicare taxes.
- If you have not already done so, you must apply for a federal
employer identification number (EIN) -- Form SS-4. This number is used
to identify your business on payroll and income tax returns, as well as for
other federal tax purposes. Corporations and partnerships must file Form SS-4
even if they have no employees. The IRS now offers an online
EIN application.

- Each employee completes an I-9
Employment Eligibility Verification Form
and a W-4
form
[53k].
- Missouri require that all employers in Missouri report each newly hired
employee to the Department of Revenue within 20 calendar days of hire.
For more information on your responsibilities as an employer, please contact
your local Missouri Career Center (formerly Job Service). To locate the nearest
office, check the phone book or call 1-888-728-JOBS or visit www.greathires.org/cgi-bin/career_centers.cgi. 
For a complete discussion on hiring employees, your responsibilities, and access
to the required forms, refer to: Doing
Business in Missouri: Hiring Employees
[432k].
Agricultural Resources
The Ag Business Development Division provides information, training
and on-to-one assistance to Missouri's agriculture producers. The division's
primary objective is to help Missouri farmers enhance farm profitability
by building successful businesses and promoting Missouri agriculture
through the AgriMissouri brand. In addition to helping producers grow,
market, and process their commodities in new ways, the staff works with
agriculture professionals across the nation.
Ag Business Development Division
Missouri Department
of Agriculture
P.O. Box 630
Jefferson City, Missouri 65102
Phone toll-free: 1-866-466-8283
Email: agrimo@mail.mda.mo.gov
Web: www.mda.mo.gov
In addition, the following organizations can assist with agri-business
development:
Also, funding to explore idea may be available from:
The following web sites can assist with implementation.
Business Resources
You may also find the following information helpful as you begin your business:
- Starting
a New Business in Missouri
[246k] is an excellent publication on the process of
starting and operating a business in Missouri.
- Evaluating
Your Business Idea
[587k] is a simple questionnaire-formatted document
that helps you think through the elemental considerations in starting a business.
- Guide to Writing a Business Plan
[382k] provides a short, but thorough introduction to
the process of writing a business plan and provides a simple outline of the
contents of a standard plan.
- MissouriBusiness.Net is a
network of key business resource providers in Missouri. The Web site contains
a vast array of helpful documents, links and information on starting and operating
your small business as well as a calendar
of upcoming training and educational events
throughout Missouri. To find a business counselor near you, refer to www.missouribusiness.net/sbdc/centers.asp
- The Missouri Environmental Assistance Center helps businesses. improve business efficiency and save money through reducing or eliminating waste understand and navigate the complicated area of environmental permits and regulations. The Web site offers information on environmental compliance, pollution prevention and energy efficiency.
- Contact your local (county, city, township) government offices early in
the planning stages of your business. The requirement for local licenses and
permits vary by county and city. Most cities, and some counties, require businesses
to be licensed. Check with the city business/merchant license office and/or
the county collector's office for the requirements in your area. Be sure
to check with the local city and/or county planning/zoning department to make
sure that the site you have selected for your business is zoned to accommodate
the activities of your business. These offices can be found in your local
phone directory.
- Missouri
Lawyer Referral Service

- Kansas City: (816) 221-9473 (Clay, Jackson, Platte & Ray counties)
- St. Louis City & County: (314) 621-6681
- Springfield/Greene County: (417) 831-2783
- Rest of Missouri: (573) 636-3635
Web: www.mobar.org/fa9a5c63-a2c3-4c6e-a86a-de191b13e501.aspx 
- Missouri Society
of Accountants
1-800-959-4276
Web: www.missouri-accountants.com 