Where Can I Get Money?
Question: "I would like to start a new business, but don't
have the money to finance it myself. Where can I get money to start
a business?"
"Show me the money" is a request heard daily in the Small Business
Development Center office. The word on the street must be that I have
a stash of money in my desk drawer ready to hand out to worthy businesses
and start-ups. The reality of the situation is that I have no hard cash,
but I have an abundance of information on where some money may be located.
Before you get too excited, please realize that most sources of financing
that I am aware of are loans, not grants. This means you have to pay
this money back with interest. Second, in most situations, a business
plan needs to be created for your new venture before financial backers
will even consider lending you money. (This is usually where I get a
big moan from my clients).
Writing a business plan is not as difficult as you may think. A business
plan communicates your vision to others in a simple, straightforward
manner. It briefly describes the five W's — What
is your new business? Who will run it, When will it be
in operation? Where will it be located? Why will it be
profitable? You need to prove to the lender that your business will
succeed based on facts and educated assumptions, not on your own wishful
thinking. This can be achieved by researching the market, establishing
a budget, projecting your sales, and analyzing the competition and trends
in the industry.
The sources of funding available to a business are:
- You
Believe it or not, the most common source of financing a start-up
business is the individual investing in it. There are many advantages
to using your own money to start the venture. You maintain control
of the business while utilizing the cheapest form of financing available.
The cost to you is whatever you would have made on your money by investing
it in other sources. If you don't have the money now, maybe you need
to wait a year or two and save the money before starting the business.
- Friendly Money
The second most common source is "friendly money" obtained by contacting
people you know and asking them to invest especially when the capital
requirements are small. Think about contacting relatives, friends,
business associates and other private sources that believe in you
and your business idea. If they do not have much money in savings,
they may have other assets that can be converted into cash. This may
be the least costly in terms of dollars, but may become the most costly
in terms of personal relationships if your repayment schedule is not
timely or your venture does not work out. If you are raising money
from friends and family, structure the deal professionally by signing
a note or other type of agreement concerning the terms of the loan.
- Traditional Lending Institutions
Banks, savings and loans and commercial finance companies have long
been major sources of financing. These institutions are looking for
loans that will be paid back in a timely fashion and for loan applicants
who show a commitment to their new venture by putting some of their
own money or equity on the line. Banks usually like to see between
20-30% of the total project cost to come from the business owner.
In a business start-up situation, banks usually require the business
owner to guarantee the loan with personal assets because the business
has not established a track record. If you know you will need bank
financing, bring the banker in early in the process even before you
complete your business plan. If possible, establish a banking relationship
with a potential lender long before you need a loan.
- Outside Lenders and Venture Capitalists
Traditionally, the most expensive lender is the outside lender who
charges a high interest rate because of the risk involved. A venture
capitalist usually requires a percentage of your business or a high
return on his investment. This may be an option if your business has
substantial startup costs and will show a good return on investment.
- Government Loan Programs
There are certain government programs that help guarantee loans that
are made through the banks. These Small Business Administration loans
guarantee 75-80% of the loan amount to the bank if you default, so
it makes your loan more attractive to the bank. There are also low
interests revolving loan funds loans available in this area. These
usually require a business plan, a minimum requirement of 10% or more
of the startup costs and some additional paperwork.
Authored by: Jeanne Dau, Director, Chillicothe Satellite Center,
Missouri Small Business Development Centers
Date Reviewed: 12/2/01
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