BRIDG: Researching Small Business and Entrepreneurship  

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Business Research and Information Development Group

BRIDG Business Indicators Analysis Tool


Market
Identifying the characteristics of your target market will help you prepare accurate and reliable financial projections for your product or service. Important questions to consider are:
  1. What is the geographical area from which you plan to pull customers?
  2. Who currently buys your type of product or service?
  3. What are the general costs (labor, taxes) associated with your industry?
  4. How much money is spent on your type of product or service?
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