Practical Marketing for Small Business:
Creating a Breakthrough Marketing Program

This course is for small business owners and managers who are interested in developing and enhancing their marketing efforts through the development of a marketing program.

Here's what you'll learn:

• A formula for creating a marketing program
  A small business must be creative in creating a successful marketing program. We'll show you what other small businesses are doing and give you an understanding of the foundational pieces small business owners need to create a solid marketing program. Then we'll help you understand how this formula fits with what you are currently doing in your business.
  
  
• Create the program
  In order to create a marketing program plan, small business owners must have a well-developed understanding of their past marketing efforts and their impacts. We'll help owners develop this understanding and then use marketing strategies to develop a plan and start putting it into action right away.

Visit our Calendar of Events to find a course offered near you.